New Trends

How to Go Viral on TikTok, According to Truly Beauty's Talent Team
How to Go Viral on TikTok, According to Truly Beauty's Talent Team

We had a lot of fun making that video.

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How the Truly Beauty Social Stars Get Ready to Go on Camera
How the Truly Beauty Social Stars Get Ready to Go on Camera

Livestream queen Anna has a fun little hack for securing on-screen sparkle.

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Here's Your Hot Girl Summer Checklist For Sensational Skin
Here's Your Hot Girl Summer Checklist For Sensational Skin

As the saying goes: out with the old, in with the new!

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Situational Skincare is SO Relevant RN
Situational Skincare is SO Relevant RN

Observe and touch your face.

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What is “Slugging” (And Why Your Skin Needs It)
What is “Slugging” (And Why Your Skin Needs It)

Slugging keeps the skin hydrated.

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Our Take on the Reverse Skincare Trend
Our Take on the Reverse Skincare Trend

The only potential results may be visual.

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A Guide to Getting the French-Girl Glow
A Guide to Getting the French-Girl Glow

How do French women get their skin so impeccably clear and dewy? Seriously...they make glowing skin look effortless! Skincare rituals vary from cul...

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Hailey Bieber's Donut Glazed Glow: How-To
Hailey Bieber's Donut Glazed Glow: How-To

Glowing skin is all about layers.

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I tried “Microdosing” My Skincare Routine
I tried “Microdosing” My Skincare Routine

Microdosing can be applied to any skin type.

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The Glass Skin Trend: The Truly Way
The Glass Skin Trend: The Truly Way

At Truly, we ADORE this K-beauty trend.

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9 Best Gifts for Taurus Women
9 Best Gifts for Taurus Women

Appeal to their sensual nature with this luxurious 4-piece satin sleep set.

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How to Achieve Nicola Peltz's Bridal Glow
How to Achieve Nicola Peltz's Bridal Glow

Nicola Peltz and Brooklyn Beckham just got hitched. And did you see the bride’s next-level hair, makeup, and radiant glow? *Gasp.* Nicola Peltz’s w...

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Most Popular New Trends

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Life Shaver Starter Razor
Life Shaver Starter Razor

Best Razor for Sensitive Skin

$20
Happy Hairless Luxury Shave Butter
Happy Hairless Luxury Shave Butter

Luxury Whipped Shave Butter

$32
Smooth Legend Pre-Shave Scrub
Smooth Legend Pre-Shave Scrub

Supermodel Smooth Pre-Shave Scrub

$32
Unicorn Fruit Eau De Parfum
Unicorn Fruit Eau De Parfum

Signature Perfume

$59